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Fast Chat: Kraft's Bough on iD Gum's Deal With MTV

Kraft’s iD Gum last night became the first brand to use MTV’s Reverb technology during scripted programming, namely the season finale of Awkward. Previously, Pepsi and Verizon Wireless used the...

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What Does That Second Screen Mean for Viewers and Advertisers?

The more screens you have, the more likely you are to engage in media multitasking. To find out what all that means for programmers and advertisers, the Time Warner Medialab conducted a series of...

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Olympics Viewers Don’t Like Celebrity Endorsements

Winter Olympics will be glad to know that people who watch the games are 9 percent more likely than the general public to buy from companies that sponsor sporting events, but beware of celebrity...

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